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Ipsos Exit Poll delivers extremely accurate predictions for the Parliamentary elections in Poland

30-10-2015

The recent Exit Poll for the Parliamentary elections conducted by Ipsos has once again confirmed the extreme predictively of our research methodology.

Parliamentary elections: exit poll

24-10-2015

During ongoing parliamentary elections we are executing exit poll survey. The survey results will be presented at 21:00 by the major TV broadcasters in Poland: TVP 1 / TVP INFO / TVN 24 / TVN24 Biznes i Świat / Polsat News. We invite you to watch the programs or visit their websites.

If you have questions, please contact Pawel Predko, Ipsos Operations Director, e-mail: pawel.predko@ipsos.com, tel.: +48 506 365 599

Ipsos will conduct exit poll survey during voting in parliamentary elections

29-09-2015

On behalf of TV stations: TVP 1, TVN24 and Polsat News, Ipsos will conduct a study of the exit poll during the voting in the parliamentary elections scheduled for 25 October 2015.

Ipsos accurately predicted the results of first and second round of presidential elections on the basis of Exit Poll

27-05-2015

Two rounds of presidential elections are behind us. The survey fate of candidates oscillated until the last minute before the election silence closing.

Second round of presidential elections: Exit Poll

23-05-2015

During ongoing second round of presidential elections we are executing exit poll survey. The survey results will be presented at 21:00 by the major TV broadcasters in Poland: TVP 1, TVP INFO, TVN 24 and Polsat News. We invite you to watch the programs or visit their websites.

If you have questions, please contact Pawel Predko, Ipsos Operations Director, e-mail: pawel.predko@ipsos.com, tel.: +48 506 365 599

Ipsos Exit Poll delivers extremely accurate predictions in the first round of Presidential elections in Poland

19-05-2015

The  recent Exit Poll conducted during  Presidential elections by Ipsos has once again confirmed the extreme predictivity of our research methodology.

Presidential elections: exit poll

10-05-2015

During ongoing presidential election we are executing exit poll survey. The survey results will be presented at 21:00 by the major TV broadcasters in Poland: TVP 1, TVP INFO, TVN 24 and Polsat News. We invite you to watch the programs or visit their websites.
If you have questions, please contact Pawel Predko, Ipsos Operations Director, e-mail: pawel.predko@ipsos.com, tel.: +48 506 365 599

Ipsos launches Ipsos Connect, a new structure for brand communication, advertising and media services

06-05-2015

Ipsos is pleased to announce the launch of Ipsos Connect, a global business unit specializing
in the study of brand communication, advertising and media.

Ipsos will conduct exit poll study during the voting in the presidential election

05-05-2015

Ipsos on behalf of TV stations: TVP 1, TVN24 and Polsat News will launch a exit poll study during the voting in the presidential elections scheduled for 10th  May (first round) and 24th  May 2015 (second round) if the first round of voting is inconclusive.

Changes in the management board of Ipsos in Poland

19-04-2015

On April 7th, 2015 Anna Karczmarczuk joined Ipsos in Poland as Chairman of the Board.

Slight improvement in consumer mood

07-11-2013

Autumn has arrived with a bit more sunshine in consumer outlook. The Ipsos Consumer Confidence Index (CCI) noted a slight increase of 1.52 points, and now stands at 82.75 pts.

September 2013 decline in consumer outlook

15-10-2013

In September, the Ipsos Consumer Confidence Index (CCI) noted a month-on-month decline of 2.56 pts., down to 81.23 – fairly close to where it was prior to the start of summer vacation (81.57 in June).

Polish Consumer Optimism Slips in June

02-07-2013

 The Ipsos Consumer Confidence Index (CCI) recorded a small drop in June. Nevertheless, the numbers were among the highest observed this year.

May: Another Increase in Polish Consumer Confidence

03-06-2013

The Ipsos Consumer Confidence Index (CCI) recorded improvement yet again in May. The Index has not had such high numbers since June of last year.

Slight Improvement in Polish Consumer Confidence in April

26-04-2013

Spring brought an uptick in the mood of Polish consumers. The Ipsos Consumer Confi-dence Index (CCI) noted a slight increase to the level of 77.35 points in April.

Downturn in Polish Consumer Confidence

27-03-2013

The improvement in consumer mood observed since January 2013 has backtracked the last month. The Ipsos Consumer Confidence Index (CCI) noted a nearly 5-point decline in March, dropping to the level of 75 points.

Maciej Kruk at the helm of an Ipsos qualitative research team

12-03-2013

Maciej Kruk, after having worked six years at 4P Research Mix, has returned to Ipsos and assumed the leadership of a qualitative team, which he will manage together with Jolanta Michalkiewicz.

Polish Consumer Confidence Improves Again

25-02-2013

Despite forecasts to the contrary, the first quarter of 2013 has been full of hope so far. The Feb-ruary measurement of the Ipsos Consumer Confidence Index (CCI) recorded improvement for the second month in a row, moving upwards almost 4 points to attain the level of 80 pts. Growth was observed in all the component indices of the CCI.

Ipsos launches a new research method enriching traditional satisfaction metrics

13-02-2013

Ipsos Loyalty, the division of Ipsos that specializes in customer satisfaction and loyalty research, is launching a new research method on the Polish market to be used in conjunction with satisfaction sur-veys and serving to measure share of wallet dynamics within a given category.  This tool indicates the dimensions of satisfaction and loyalty whose improvement will exert the greatest impact on your share of customer expenditures, and consequently on your business’s growth.

January brings improvement in Polish consumer confidence

04-02-2013

Poles greeted the new year with renewed hope. The January measurement of the Ipsos Consumer Confidence Index (CCI), after a pessimistic turn in December, noted a 4-point improvement to 76 pts. Increases were observed in all component indices of the CCI.

November: Consumers finally become more optimistic

30-11-2012

At last some sunlight has broken through the clouds. The November measurement of the Ipsos Consumer Confidence Index (CCI), after having fallen several months in a row, noted a distinct improvement. Compared to October, the CCI gained 6 points, reaching the level of 78.20.

Polish consumers continue to get gloomie

02-10-2012

According to the latest Ipsos survey, September brought another decline in the Polish Consumer Confidence Index (CCI). Compared to the previous month, the CCI fell by nearly 5 points, down to 74.51 pts. – the lowest monthly result since February of this year. This index is sensitive not only to the economic situation, but also clearly reacts to events that are broadly covered in the media.

Assessment of the country’s economic situation – in August the greatest declines occurred in China and Poland

27-09-2012

According to the international Global Advisory survey conducted by Ipsos in 24 countries around the world, China and Poland noted the steepest declines in positive assessment of the country’s economic situation: 14% in China, and 11% in Poland. On average, the score for the economic situation in all the countries covered in last month’s survey declined by 2%.

Tomasz Dulinicz named Manager of quantitative research team at Ipsos

18-09-2012

Tomasz Dulinicz has been promoted to Manager of one of Ipsos Poland’s quantitative research teams. Małgorzata Sobieraj and Magdalena Płaźnik will be joining Dulinicz’s team.

Consumer confidence slips again in August

27-08-2012

The Polish consumer mood darkened for the second month in a row in August. According to the latest Ipsos survey, the Consumer Confidence Index (CCI) fell 3.5 points compared to July. The CCI now stands at 79.45 pts., which is close to the level observed prior to summer vacation back in May.

Polish confidence declines in July but it remains higher than in many rich countries.

27-07-2012

Media reports of a forecast slowdown in the Polish economy cast a pall over the Polish national mood in July. Nevertheless, the Ipsos Global Advisor survey conducted in 24 countries around the world found that Poles remain more optimistic about their country’s economic situation than Japanese, British, Frenchmen or Americans.

Beata Rąbińska at Ipsos

10-07-2012

Beata Rąbińska has moved from TNS, where she was a Qualitative Research Consultant, to Ipsos.

More and more optimists among Poles

09-07-2012

The downward trend in Polish consumer mood observed since late 2011 has been reversed. According to the latest Ipsos study, the Consumer Confidence Index (WOK) has now been rising for two consecutive months.

Inflationary Expectations in June 2012

27-06-2012

The falling inflationary expectations index describes the respondents' attitudes to rising prices. When the index is above 100 points, it means that a majority of people expect inflation to decline.

Polish consumer confidence rises in May

04-06-2012

The general downward trend in consumer mood observed since November 2011 bounced upward somewhat in May

Who doesn’t use bank services in Poland

28-05-2012

Nearly 40% of Poles do not use the services of banks. Contrary to commonly held perceptions, many of these people are young, live in large cities, have at least a secondary education, are gainfully employed and use the Internet.

Polish Consumer Confidence Slips in April

09-05-2012

We observed a slight decline in the Polish consumer outlook in April. The growth recorded in the previous month has been halted, at least for the time being. 

Polish consumer confidence declines once again

29-02-2012

The downward trend in Polish consumer confidence, observed since November 2011, con-tinued over the past month. Although an uptick was noted in January in relation to the previous month, in February the Consumer Confidence Index as measured by Ipsos fell by 3.9 points (down to 73.3). The current Confidence Index has now tumbled all the way down to its April 2009 level, reaching one of its lowest readings in nearly three years.

January brings stability, slight rise in willingness to buy

01-02-2012


The New Year has changed little in Poland’s national mood. While the Ipsos Consumer Confidence Index increased somewhat, it’s still too soon to speak of any clear-cut reversal of the downward trend that began back in November 2011. The Index remains in the doldrums at 77 points, though it recorded a month-on-month change of +1 point.

New Structure of Ipsos in Poland

31-01-2012

Ipsos in Poland, after merging with Synovate, has rebuilt its internal structure.
It reflects the organization of the entire Ipsos Group. The officers managing the merged company come from both of the original companies.

Pessimistic End of the Year

04-01-2012

The Christmas holidays did not improve the mood in Poland. The Ipsos Consumer Confidence Index (Polish acronym: WOK), which had tumbled in November, remained in the doldrums in December at 76 points.

Optimism clearly declines in November

05-12-2011

Polish consumers definitely grew more pessimistic in November. The Consumer Confidence Index (Polish acronym: WOK) tumbled to 77 points. The month-on-month change was substantial, exceeding 11 pts.

Kurt Thompson to head the joining Ipsos and Synovate

29-11-2011

Kurt Thompson, Director-General of Synovate in Central-Eastern Europe, will take over the reins of the joining Ipsos and Synovate. The two firms will begin to function under the Ipsos brand as of 1 January 2012

Ipsos announces the successful completion of the acquisition of Synovate, creating the third largest global market research company

12-10-2011

Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of £525 million*. Following this transaction, Ipsos becomes the third largest global market research company.

September brings moderate rise in confidence

03-10-2011

After the slight decline in consumer mood recorded in August, September brought a moderate improvement: the Consumer Confidence Index (CCI) moved up 1.4 points to 86.4. This increase may be a bit surprising considering the media gloom and doom about another recession around the corner – all the more so in that the CCI improvement was mainly driven by better assessments of the country’s economic condition. Evidently, Poles are not falling into a panic.

Andrzej Anterszlak has joined Ipsos Marketing

21-09-2011

Andrzej Anterszlak has been appointed manager of a quantitative research team at Ipsos Marketing. Andrzej Anterszlak has been involved in the research industry since 1999. He worked for TNS OBOP for the last 6 years, where he was the head of the Business and Finance sector and worked as a Senior Market Research Consultant.

Consumer confidence slips in August

05-09-2011

August brought a decline in consumer mood: the Consumer Confidence Index (CCI) slipped to 85.03 points. This month-on-month change is slight, as it did not exceed 1 pt., though it put an end to the upward trend that had lasted over the previous four consecutive months. The break in the positive trend together with experts forecasting an economic slowdown could lead to further declines in the Index in coming months.

Consumer confidence slowly continues to rise

29-07-2011

According to the Consumer Confidence Index as measured by Ipsos, the mood of Polish consumers improved yet again in July, if only slightly. The current upward trend has now lasted 4 successive months. In July the Index reached 84.8 points, for a month-on-month change of plus one point.

Moods stabilize in June

01-07-2011

June brought a slight improvement in consumer mood. After the previous long-lasting downward trend, it was the third month in a row when the Consumer Optimism Index (WOK) as measured by Ipsos increased

The Public’s Mood Improves in May Again

31-05-2011

Polish consumers grew more optimistic in May. After the sharp downturn back in March, this is the second month of improvement in a row. The Ipsos Consumer Confidence Index reached 83.5 points (+4 pts.). While it has not yet regained the ground it lost in March, it is only 3 points below the highest point it reached in 2011.

April Improvement in Consumer Outlook

29-04-2011

Following the largest month-on-month decline in consumer confidence in the last two years, April brought good news: the Ipsos Consumer Confidence Index rose 3 points to 79.1. Nevertheless, this is still 8 points lower than in February and it’s still too early to declare this the end of the long-term downward trend.

Confidence tumbles in March

04-04-2011

March brought a significant worsening in consumer mood. The Ipsos Consumer Confidence Index (CCI) recorded a 10-point decline and now stands at 76.2 pts. This is the sharpest month-on-month drop in consumer confidence in the last two years.

February brings a relative improvement in consumer mood

28-02-2011

After four months of  deterioration in consumers moods, February finally brought a slight improvement in the Consumer Confidence Index (CCI).

December fluctuations in consumer mood

22-12-2010

The mood of Polish consumers darkened a bit in December. Compared to 24 other countries around the world surveyed by Ipsos, Poland belongs to the group of less optimistic nations.

Poles prefers to treat themselves

09-12-2010

According to the Ipsos “Polish OTC Consumer” report, three quarters of Poles treat some of their ailments on their own. When choosing a remedy for ourselves, we primarily rely on our experience and advice from family and friends, less often from pharmacists. Only a third of Poles declare that they follow their doctor’s recommendations.

Slight decline in consumer optimism

02-12-2010

The Consumer Optimism Index slipped 1 point in November to 88.2.

Ipsos is expanding research in the prescription drugs category

18-11-2010

Ipsos in Poland is expanding marketing reseach for prescription drugs. Joanna Opoczyńska, who has just joined the firm, will be responsible for research development in this area

Further deterioration in consumer moods

07-10-2010

In September the drop in the CCI Consumer Confidence Index was even greater than in the previous month.

A distinct slump in consumer moods

01-09-2010

This August the Consumer Confidence Index noted the biggest drop in over a year – of 4.2 points down to 92.6 points. Nevertheless, the CCI today is still above the best result of August 2009 (87.2 points).

Gradual improvement in consumer moods

29-07-2010

The first month of the summer holidays saw a slight improvement in moods – with the Consumer Confidence Index rising by 2 points to 96.7. Over the last few months, the WOK has been systematically gaining ground. However, there are still slightly more pessimists than optimists in Poland in regard to the economy and material issues. At the index’s current value, pessimists have only a 3 percentage-point advantage.

Slight slump in moods

30-06-2010

Consumer moods worsened slightly in June this year. This was reflected in the Consumer Confidence Index, which fell by 2.4 points from May’s level to the current 94.3 points. This result is very close to the index value in April this year (94.1 points).

People who use the Internet more often also read papers and magazines and listen to the radio more often.

26-05-2010

The latest research by Ipsos shows that – contrary to widespread opinion – the Internet does not lead to reduced usage of other media, i.e. the printed press and the radio. Quite the opposite in fact, as those who surf the Internet more often also tend to use the daily newspapers, magazines and radio more frequently.

Consumer optimism rose prior to the flooding

26-05-2010

The first half of May brought a continuation in the improvement of consumer moods built above all on the growing level of confidence in Poland’s economy. The Consumer Confidence Index measured by Ipsos rose by 2.6 points on April’s level to the current value of 96.7 points – the highest it has been since October 2008.

Consumer moods on the up again - April

05-05-2010

The tragic events at Smolensk and the subsequent national mourning have not shaken Poles’ confidence in the country’s economy or their expectations in regard to home finances.

Customers most like using traditional channels for contacting service providers

29-04-2010

According to the latest Ipsos survey into customers’ preferences regarding channels of communication with service providers (customer service desks), the traditional options of seeing somebody in person, sending a letter by post and contact by telephone are still those chosen most often. Signs of change can be seen in what is known as ‘generation Y’, making much greater use of modern forms of contact such as e-mail, inquiries submitted on-line via providers’ web sites, or live chat on-line conversation.

Jacek Otffinowski CEO of Ipsos in Poland

31-03-2010

On 1 April 2010 Jacek Otffinowski becomes the new CEO at Ipsos. He is taking over from Dinko Svetopetric, who is parting ways with the company to focus on new plans.

March slippage

30-03-2010

Following the recent growth in optimism, consumer moods deteriorated slightly in March. The Consumer Confidence Index (CCI) currently stands at 90.8 points, a drop of 2 points on February’s level. However, this result is still a massive 24 points above that of the previous March (then only 67.2 points), which was the lowest CCI result since May 1992.

Further improvement in moods in February

26-02-2010

February has seen a continuation in the improvement in consumers’ moods. The current Consumer Confidence Index (CCI) measured by Ipsos is at a value of 93.1 points, a growth of 4 points on January’s level.

Ipsos acquires OTX, a major US online research company

04-02-2010

Ipsos has signed an agreement to acquire 100% of OTX Corporation (OTX - Online Testing Exchange), a fast growing online consumer research firm.
OTX specializes in innovative, cutting edge research utilizing technology to provide strategic insights for the entertainment, advertising (traditional and digital), and consumer goods industry.

Better moods in January

27-01-2010

Consumers began the New Year 2010 in much better moods. The CCI – Consumer Confidence Index – measured by Ipsos in January rose by 5 points (to 89.4) on December’s level. Consumers are now more optimistic about both the country’s economic situation and their own finances. This is seen in better ratings for the economic climate and consumers’ willingness to buy.

Anna Forycka appointed Quantitative Research Director at Ipsos

07-01-2010

Following 10 years with the IQS and Quant Group, Anna Forycka is moving to Ipsos, where she has been appointed Director of quantitative research in Ipsos Marketing.

Hope for an financial improvement

05-01-2010

Consumer moods dropped slightly before Christmas. Compared to November, the Consumer Confidence Index (CCI) measured by Ipsos was 2 points lower, at 84.8 points. Ratings were worse both for the economic climate and willingness to buy.

Stagnation, or slow re-emergence of hope

27-11-2009

The improvement in moods that began a few months ago settled at a level of 80-odd points. Looking at how the CCI has fared over this period, one can spot a slight growth trend interwoven with spots of less favourable ratings. This November, the Consumer Confidence Index rose by 4 points to reach a level of 87.

‘Polish OTC Consumer’

05-11-2009

The research company Ipsos is launching a new survey, ‘The Polish OTC Consumer’. Its goal is to analyse Poles’ habits and attitudes towards non-prescription medicines and parapharmaceutics.

Deteriorating moods

29-10-2009

The Consumer Confidence Index has worsened for the second month in a row. Over the past month the CCI has fallen by 2 points to 83. Poles are mainly pessimistic in their assessment of the current situation and prospects for its development. Poles still rate their own household situation much better than the situation of the entire economy in general.

A new flexible tool for estimating sales volume

20-10-2009

Ipsos Marketing the part of Ipsos specialising in research covering innovations, brands and products, is launching NOVACTION NextGen, an innovative research tool enabling estimation of sales potential for a new product at any stage of its development. This is something completely new on today’s research market.

Consumer moods steadying

30-09-2009

Following the spring boost in consumer moods they have remained pretty steady at rather a low level since May this year - with pessimists continuing to dominate over optimists.

Ewa Sech - Director of the Equity Builder & Tracking team at Ipsos ASI

08-09-2009

Following 16 years of work at GfK Polonia, Ewa Sech has moved to Ipsos, where she has been appointed Director of the Equity Builder & Tracking team in Ipsos ASI, the section of Ipsos dealing with advertising research.

August improvement in consumer moods

27-08-2009

The rule seen in recent years of an improvement in consumer moods in August following a downturn in July also held true this year. As a result the Consumer Confidence Index (CCI) climbed to its highest 2009 level, growing by 8 points to reach 87.3.

New research tools supporting the strategic management of brands

08-07-2009

Ipsos Marketing, the part of Ipsos specialising in innovation, brand and product studies, is launching MARKETLandscape and BRANDStretch, quantitative research tools supporting brand management, and used at the early stage of creating innovation.