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Corporate Reputation Research

Reputation Research provides clients with information regarding how their company or organisation is perceived on the basis of key aspects of reputation:

  • Awareness
  • Familiarity
  • Favorability
  • Trust
  • Advocacy

and compared to their main competitors and companies with the best and average market reputations

The Ipsos approach makes it possible to:

  • diagnose the state of reputation
  • help actively shape it
  • identify the most important issues from the point of view of various stakeholder groups
  • identify the most important issues from the point of view of various stakeholder groups

The Reputation Research shows the contribution reputation makes towards an improvement in the marketing efficacy of a corporation or organisation, expressed through reaching consumers effectively with advertising and their satisfaction in using a company's products or services.
The Reputation Research contains findings from the international Global Advisor study - tracking the reputation of the main world corporations in over 20 countries.


Learn more

Krzysztof Chmielewski
Senior Research Manager