Media Research

Working in collaboration with Ipsos MediaCT, a world leader in research for media, technology, telecoms, entertainment and video games. We offer services in the following areas:

  • Brand tracking & positioning
  • Web listening systems
  • Customer acquisition and retention strategies
  • Market sizing and segmentation
  • Idea generation and testing
  • Forecasting the likely market success of new content, products and services
  • Traditional and digital media audience measurement

We work with companies in the following areas:

  • Television
  • Radio
  • Print
  • Outdoor
  • Internet
  • Mobile phone
  • Telecoms (uptake of mobile video, mobile internet and GPS).
  • Video games (content, format and usability preferences), filmed entertainment (tracking theatrical audiences, in-home viewing behaviour, the uptake of alternative channels for accessing movies and piracy).

Learn more

Magdalena Lewandowska
Ipsos Connect Director