Designor NextGen

Estimating sales volume for a new product at any stage of development, even in its very early phase.

Why and when?

Designor NextGen can be added to any of the specialised tools in the Ipsos Marketing series, e.g. when investigating a concept, product, packaging or advert. Clients receive a tool which can be fully tailored to their needs. They decide themselves when, how many times, and in what way they use it. It can be used:

  • Once combined with a standard Ipsos Marketing tool, e.g. PackEvolution (used to investigate all aspects of effective packaging), in order to measure sales potential at a selected stage of product development
  • Repeatedly at a selected stage, when amending a specific element of the marketing mix (the idea, concept, product, packaging, price and communication), e.g. when changing the product formula during a product test 
  • Repeatedly at various stages, in order to up-date sales estimates as successive elements of the mix are developed

What do you get?

  • Provisional estimates of sales for 1 year and in the competitive context
  • Comparison of key elements from the Ipsos data base (50,000 measures in over 250 categories)
  • Alternative scenarios based on assumptions of improvement in various mix elements


  • Quantitative research
  • Designor NextTGen may be added to any of the specialist tools in the Ipsos Marketing series.

Learn more

Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director