Price Evolution

Optimisation of price and product range

Why and when?

  • The price level has a significant impact on business – with profit margins and actual profit depending on the prices. The price must also be fixed properly from the customer's perspective, stimulating demand and building up the right brand image
  • Price Evolution enables identification of the optimum product price (new product, brand 'rebuilding') and estimation of market demand depending on the price (your product and the competition)

What do you get?

  • Analyses adjusted to specific aspects of price policy:
    » optimum price bracket for the new product / variant
    » price flexibility of demand
    » analyses of trade-off, brand value and other marketing-mix components
  • A simulation package enabling a variety of price and product range scenarios to be applied


  • By presenting consumers with sequences of realistic shopping scenarios covering the brand in its competitive context
  • The possibility of taking promotional activities into account
  • Face-to-face or on-line interviews

Learn more

Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director