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Market Perceptor

Indicating directions of growth for new products, and optimisation of current positioning of brands


Why and when?

  • Supports the strategic management of brands
  • Provides inspiration and discovers niches opening up opportunities for the development of new products
  • Serves to optimise the positioning of new and existing brands in relation to the competition
  • Constitutes an alternative to traditional U&A (Usage and Attitude) type studies


What do you get?

  • A comprehensive view of the market as seen by consumers, which is essential for understanding what influences the way they behave
  • All-round analysis and description of products positioned together by consumers in sub-groups in regard to these clusters' size and the brands in them, factors contributing to brand choice, consumer needs and how well these needs are satisfied, and purchase stimuli and obstacles
  • Directions of development for new products, plus information on whether new ideas have a chance of filling the niches identified


How?

  • Quantitative research
  • On-line or CAPI interviews

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director