Line Optimization™

A review of creative ideas and their optimisation

Why and when?

  • In order to choose those of a group of new products / services that would be worth adding to one's current portfolio:
  • The goal is to obtain maximum sales growth for the entire portfolio and to minimise the risk of cannibalisation
  • Usually one also wants new products or services having a niche character
  • The move's conformity with the umbrella brand's positioning is also important

What do you get?

  • Simulation of the entire portfolio's potential in a variety of expansion scenarios
  • Analysis of co-consideration of specific products / services
  • The potential of each product / service
  • Perception and associations with specific products / services
  • As a result  - recommendations regarding the choice of optimum portfolio according to sales criteria and strategic goals for the brand / portfolio


  • Screening of products / services using a comparative method
  • Face-to-face or on-line interviews

Learn more

Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director