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Inno Track


Precise product diagnosis immediately after market launch


Why and when?

  • Directly after market launch
  • To obtain the information essential for optimising specific elements of the marketing mix, enabling one's product to achieve greater market success


What do you get?

  • Detailed diagnosis of the results obtained by the new product, including:
    » identification of specific consumer groups and their profiles (knowing the product, trying it, users, rejectors) – providing a comparison with preliminary assumptions regarding the target group
    » analysis of reasons behind purchase and rejection
    » communication analysis
    » guidelines for optimisation of specific elements of the marketing mix


How?

  • Most effective fieldwork – using an on-line panel
  • Min. N=120 for each of the three consumer groups: those knowing the product, those using it, and those rejecting it

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director