Inno Track

Precise product diagnosis immediately after market launch

Why and when?

  • Directly after market launch
  • To obtain the information essential for optimising specific elements of the marketing mix, enabling one's product to achieve greater market success

What do you get?

  • Detailed diagnosis of the results obtained by the new product, including:
    » identification of specific consumer groups and their profiles (knowing the product, trying it, users, rejectors) – providing a comparison with preliminary assumptions regarding the target group
    » analysis of reasons behind purchase and rejection
    » communication analysis
    » guidelines for optimisation of specific elements of the marketing mix


  • Most effective fieldwork – using an on-line panel
  • Min. N=120 for each of the three consumer groups: those knowing the product, those using it, and those rejecting it

Learn more

Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director