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Inno Screen Concepts


Fast testing of the potential of concepts in theearly phase of theirdevelopment


Why and when?

  • When one has preliminary concepts and has to identify those with the greatest potential
  • A fast and cost-effective tool enabling the testing of numerous concepts and helping develop the best of them


What do you get?

  • Assessment of a specific concept's potential
  • The basic measurement is not purchase intention but an index comprising such elements as need satisfaction, uniqueness, price positioning and shop shelf awareness
  • Detailed diagnostic measures of a concept's strengths and weaknesses


How?

  • Testing among potential customers, taking account of category users
  • No norms required
  • Face-to-face or on-line interviews
  • Off-line – sequential-monadic test (N=min 150, with each respondent testing a maximum of 3 concepts)
  • On-line – monadic test (N=min 120/concept)

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director