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Designor™


Assessment of selected concepts with sales forecast


Why and when?

  • From a few selected concepts (1 to 5) one needs precise estimates of sales volume in order to know which one to continue work on
  • To identify what factors would increase sales and how to improve the marketing mix and increase the new product's potential


What do you get?

  • Precise sales volume forecasts for alternative marketing plans
  • Definition of a concept's strengths and weaknesses compared to the competition


How?

  • The consumer's decision-taking investigated in the competitive environment
  • A model not requiring norms
  • Face-to-face or on-line interviews; monadic test

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director