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Concept Evaluator™


Diagnosis of concept strengths and weaknesses


Why and when?

  • When a detailed and more "qualitative" concept diagnosis is necessary, one that helps you find out:
    » what the strengths and weaknesses of the concept are, which elements attract attention, and which are rather unnecessary
    » how to optimise a concept to evoke greatest possible customer interest


What do you get?

  • Very detailed information presented in an interesting graphic format regarding specific concept elements which are:
    » incomprehensible
    » short on credibility
    » the most interesting
    » the least interesting
    » particularly unique and outstanding


How?

  • Usually as a module in concept tests (e.g. Innoscreen)
  • Face-to-face or on-line interviews
  • An interactive tool: the respondent uses the mouse to highlight specific words / concept elements on the screen

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director