Brand Stretch

Building up brand expansion strategy and better understanding of brand potential

Why and when?

  • Enables identification of the categories holding the greatest promise for expansion, as well as assessment of their potential
  • Indicates key brand attributes which should be strengthened when the brand is expanded
  • Allows measurement of to what degree brand expansion into new categories will result in the occurrence of so-called "blurring" of the initial brand

What do you get?

  • Clear diagnostic data regarding which associations with the brand should be reinforced in order to achieve success when expanding the brand into categories identified earlier
  • The development for brand expansion at further stages
  • The information essential for testing innovations in the future


  • Quantitative research
  • On-line or CAPI interviews

Learn more

Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director