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Brand Perceptor


Brand strength and positioning research for optimising strategy


Why and when?

    In order to increase brand strength in a specific category:
  • To identify those attributes contributing the most to brand strength
  • To select those which should be the focus of communication
  • To investigate the role of price
  • To increase market share

What do you get?

  • Analysis of the brand's functional and emotional attributes compared to the competition
  • Description of perception of the brand in regard to price
  • Determination of priorities thanks to positioning diagnosis
  • Simulations of growth in market share following implementation of the recommended changes


How?

  • Quantitative surveys, face-to-face or on-line interviews
  • May constitute an additional module in U&A, segmentation or Market Landscape type studies

Learn more

Patrycja Szymańska
Qualitative Research Director



 

Mateusz Głowacki  
Quantative Research Director