Marketing Research

The market is changing rapidly: consumers are becoming increasingly aware and active, while the competition is constantly coming up with new ideas. Launching new products, changing those already on the market, and brand management is becoming more and more difficult. Thanks to our knowledge and experience, and by applying the latest research tools, we help you making the right decisions at every stage of the marketing process. We adapt the research methods to the marketing problem concerned as well as the specific nature of the market and the product. We are also well aware of short deadlines.

Because we belong to an international group, we can conduct similar studies simultaneously in several countries around the world.

Ipsos Marketing helps clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximize the impact of their marketing decisions. Supported by specialized teams, Ipsos Marketing offers an in-depth understanding of the drivers of consumer choice and of the challenges faced by marketers. Our broad range of leading-edge solutions integrate qualitative and quantitative research, using engaging new digital tools as well as advanced modelling and forecasting techniques.

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Patrycja Szymańska
Qualitative Research Director


Mateusz Głowacki  
Quantative Research Director