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Loyalty Optimizer


A study indicating directions for optimising a company's customer portfolio.


Why and when?

  • Comprehensive model of customer loyalty compiled on the basis of analysis of relations between customer and company, brand perception, what the company has to offer and the prices
  • This constitutes a supplement to satisfaction studies


What do you get?

  • Customer segmentation by level of loyalty and value, together with action strategy in relation to specific segments

Learn more

Andrzej Anterszlak
Ipsos Loyalty Director