Healthcare Research

The pharmaceutical sector is different from the rest of the market, particularly in the area of legal requirements and marketing activities. At Ipsos we are aware of that, hence we have set up a research team dedicated to the pharmaceutical sector only. Our researchers specialize in both OTC and Rx categories.

Today, pharmaceutical companies function in a dynamically changing environment. New commercial models are customer-oriented, as opposed to concentrating solely on the brand. The analysis of the relationship between the physician and the brand is often not enough. The success of the product is currently affected by a number of other stakeholders. Therefore we conduct research not only among doctors, but also patients, hospital staff, pharmacists, opinion leaders and patient organizations.

The research team in Poland cooperates closely with a team of Ipsos experts from around the world, specializing in research for pharmaceutical companies both on a local and global level. We have more than 20 years of experience in conducting research for the health sector in the field of quantitative and qualitative research.

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