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Next*Idea


A review of creative ideas and their optimisation


Why and when?

  • In order to investigate consumers' reaction at an early stage to the creation of advertising (working versions of TV commercials)
  • To choose the creative idea with the greatest potential
  • When one's budget is limited


What do you get?

  • Directions regarding the choice and optimisation of the most promising creative idea based on analysis of results in relation to norms


How?

  • Sequential-monadic test
  • Comparison of the results with the norms

Learn more

Magdalena Lewandowska
Ipsos Connect Director