A review of creative ideas and their optimisation

Why and when?

  • In order to investigate consumers' reaction at an early stage to the creation of advertising (working versions of TV commercials)
  • To choose the creative idea with the greatest potential
  • When one's budget is limited

What do you get?

  • Directions regarding the choice and optimisation of the most promising creative idea based on analysis of results in relation to norms


  • Sequential-monadic test
  • Comparison of the results with the norms

Learn more

Magdalena Lewandowska
Ipsos Connect Director