Model for examining a brand's health and condition and analyses of brand positionings

Why and when?

  • In order to diagnose a brand's condition and health
  • To analyse its image and possible positioning directions
  • To determine the brand's strength compared to the competition

What do you get?

  • Recommendations for specific action that should be taken in order to improve a brand's equity and condition
  • Findings that can be compared with data bases


  • The research model is based on the necessary effective number of questions
  • Questions on the basis of which the model is formulated can be added to various study types
  • The assumptions on which the model rests stem from modern brand image building theory (Y&R & Ipsos-ASI)

Learn more

Magdalena Lewandowska
Ipsos Connect Director