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Brand Value Creator


Continuous testing of advertising campaigns and the health of a brand compared to the competition


Why and when?

  • To investigate the effectiveness of advertising activities and their impact on brand image


What do you get?

  • Information enabling optimisation of one's media plan
  • Analysis of media budget usage and efficacy assessment in alternative media plans
  • Estimated GRP value needed to achieve the target in regard to level of awareness
  • Definition of the impact of seasonality, advertising expenditure (share of voice), promotions, etc., on level of awareness


How?

  • Information from consumers combined with media expenditure
  • Unique media model – separating "advert" from "media" issues and assessing the impact of adverts with high and low advertising expenditure

Learn more

Magdalena Lewandowska
Ipsos Connect Director